To get started, we’ll need the background to your eCommerce business. What is the specific situation you’re in right now (I know, we’re approaching a recession. Scary stuff.) What’s your traffic like, where do people drop off, what are your main landing pages, what are they optimised for … and so on. We’ll have an initial 1 hour discovery call where we’ll go into detail about the specific challenges are you facing.
Then, we’ll take the information from that call and go about a thorough analysis of your current website. Our approach is to carry out a heuristic analysis and share our findings in a checklist of improvements that can be made with minimal (often zero) additional investment.
Your site will be reviewed by myself, our lead developer, an SEO expert and a User Experience Expert. We’ll dig into your data, and give the website a thorough run through, checking against measures we suggest and build upon in our initial call.
Then, it’s time for our 2 hour bootcamp session! We can deliver this online via the wonders of Zoom (or Teams, or Google Meet, if you prefer) and we recommend that there are up to three of your team there … anyone who has a direct influence on the strategy and direction of your website.
We’ll record the session so you can share it through the company – but nothing beats the live experience.
Through the bootcamp we’ll go through the quick wins you can make on your website to see an immediate uptick in performance – but you’ll also get a more detailed report afterwards for you to digest thoroughly.