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From the blog

Breakdown of a website project – or, how much does a website cost?

A perennial question: how much does a website cost? More than you think? Less than you think? I don’t know the answer … how much money do you have? So, perhaps a better way into the conversation around budget and investment is to understand where your money goes. If you have £5,000 to spend, or...

Journey to Sustainable Web Development

Longest journeys / small steps etc. … mighty oaks / acorns … you get the picture. Last week we took the first steps to becoming a sustainable agency. We’ve started with the easy stuff – because, y’know, it’s easier. We’ve partnered with OneTreePlanted to plant trees every month to help counter the impact of hosting...

Basics of SEO for e-commerce

SEO has long become too complex for me to offer it as a full service to my clients, but certain basic principles remain intact. In response to a client question last week, I wanted to share the five pieces of advice I shared with them that will give them a solid start on their SEO...

What format do you need that image in? Image optimisation for your website

I have to get this off my chest. Personally, I blame Canva. Every bloody image I get for website projects these days is a PNG file. Is that all Canva can output? PNG files are not appropriate for photography. They are just not. Their file size is just huge. The only time a PNG file...

The best WordPress plugins for small businesses

Okay … that is about as ‘click-baity’ as I can make a title. Sorry. What I actually mean is this: there are plugins that I always like to use on client projects, and I have a few guidelines for evaluating them that might be useful to share. It’s just not as catchy a title. For...

How to give & receive design feedback

Getting feedback on a design from a client is an often difficult process. Nobody really enjoys it, and the expectations on both parties are rarely communicated effectively up front. I’m here to put that right today! (Never hurts to dream big … !). So, first, what are we talking about here … Every web design...

Genuine Real People

Ever wondered if those ads you see on telly feature ‘real people’? You know the ones … a couple of talking heads discuss how much better their life is now that they’re using XYZ Product. I was sceptical myself … until I met Genuine Real People! A wonderful group of people doing wonderful things in...

Rules vs. Decisions – streamlining thought processes

Just a quick tip – a reminder for myself as much as anything else. It’s already the 2nd week of January – only 50 more full ones this year, and I’m looking at ways to reduce work-fatigue, be more focused (blah blah blah) … really, just trying to squeeze a bit more concentration out of...

There is no such thing as an impulse purchase

I’m just going to say it: there’s no such thing as an impulse purchase*. It’s just a story we tell ourselves … an excuse given in case a purchase doesn’t work out. The idea that we just walk into a store, or discover a service we like the sound of, and just buy it. That’s...

Is your website due for an MOT? (Yes. Yes it is.)

Did you know that for every half second of load time on your website, conversion rates drop by 4.45%? I mean … I didn’t know until I started googling for scary statistics. But there we are. What I do know is that after a website goes live, it is rare for a client to take...

Who owns your domain name? Domain name ownership … nothing but headaches!

In (nearly) twenty years of working with clients and their web projects I have seen my fair share of poor website and business decisions. But the one that is most guaranteed to bring tears, delays, headaches, and agita is the thorny subject of domain name ownership. (I know what you’re thinking: surely it’s websites where...

The demands of content creation for new website owners

One of the toughest challenges for a client to get to grips with, when they have a new website, is the demands of content creation for it. I know, I have the same problems – I’ve not always been good at writing regularly. I have not made it a priority and it gets left undone....