Basics of SEO for e-commerce
SEO has long become too complex for me to offer it as a full service to my clients, but certain basic principles remain intact. In response to a client question last week, I wanted to share the five pieces of advice I shared with them that will give them a solid start on their SEO...
ThriveCart for sales, FetchApp for fulfilment – together at last!
Recently I’ve been working with a client who has a successful business selling downloadable materials for speech therapists. They’re collections of materials that help speech therapists run therapy sessions either in person or – as has been more relevant for the past 18 months – online. The client opened up a new sales channel and...
Pricing for e-commerce web projects
Hi there – I’d like an e-commerce site just like someothershop.com. How much would that cost me? It’s a common enough question, and one that always leads your average freelance web designer to take a deep breath and sigh “Well, let me see … ‘. There are many factors that influence the cost of an...
Adding Custom Google Analytics Dashboards
I use Google Analytics for the majority of websites that I work on. It can though be a hugely daunting prospect – the amount of information available is huge, and getting to grips with what of it is useful, and what can safely be ignored, can be challenging. So, I tend to do 3 things...
A better way to take payments online?
If you want to take money online, whatever you decide to do comes down to a couple of basic choices: do I want to take money through an integrated payment provider – one who’s software can integrate with my website, and pass money directly to my bank account?, or do I want to use PayPal....