Ever wondered if those ads you see on telly feature ‘real people’? You know the ones … a couple of talking heads discuss how much better their life is now that they’re using XYZ Product. I was sceptical myself … until I met Genuine Real People!

A wonderful group of people doing wonderful things in the world of real people casting. I’m delighted to be working with them on an upcoming project.

They work with top brands to ensure that authentic customer stories are told effectively – employing incredibly in depth research and screening to make sure they get just the right people. Check out their case studies.