This article appears in full over at Consult VIA – you can read my thoughts on redesigning your website from the perspective of an MD or business owner. Interesting stuff … although yeah, I would say that!
We’re all tempted by the website redesign. The promise of instant rejuvenation and that ‘new website smell’. It’s appealing. Typically, businesses will stick with a website design for two years, live with it uneasily during a third year, and take the plunge at the start of the fourth.We’ll come back to whether or not this is the best way to approach things – and discuss an alternative approach – but for now, if you’re thinking about a redesign, let’s consider some of the essentials:
Why are we redesigning?
Valid answers include: to make the website more accessible to a broader audience; to ensure we are accurately & persuasively communicating our company values; to provide our customers with a better (more usable / personal / persuasive) experience.
Invalid answers include …
You can read the full thing here.